SEN WALL COVERINGS is one of Singapore’s leading and established Wallpaper & Flooring companies. They have over 10,000+ embellishing wallpaper designs from international design houses (Europes, Korea, Japan, and the USA) and on-trend in-house custom collections.
Project Requirements
To rank higher on Google organic results with the wallpaper-related keywords. Here are some:
wall coverings
professional wallpaper installers
wallpaper installer Singapore
wallpaper supplier Singapore
Korean wallpaper Singapore
wallpaper Singapore
SG wallpaper
wallpaper shop Singapore
Challenges
The website was new, and the competitors and other Google page #1 ranking sites held better domain authority scores and backlinks profiles. The website was built on the ASP.NET platform and had different URLs for mobile and desktop. The website CMS had limitations to fix the Google Core Web Vital issues and other loading speeds as Google algorithms are strict for slow loading speed.
Our Solution and Results
We conducted an in-depth On-site and Technical SEO audit. Prepared the list of issues and highly emphasised Google Core Web Vital fixing and search engine-friendly content on the website.
Picked top 3 competitor’s to analyse their content style and backlinks strategy and planned the backlinks accordingly. Highly emphasise local backlinks and citations to increase the new sales and calls.