Sen Wall Coverings

Senwall Coverings Singapore - SEO Case Study

SEN WALL COVERINGS is one of Singapore’s leading and established Wallpaper & Flooring companies. They have over 10,000+ embellishing wallpaper designs from international design houses (Europes, Korea, Japan, and the USA) and on-trend in-house custom collections.

Project Requirements

To rank higher on Google organic results with the wallpaper-related keywords. Here are some:

  • wall coverings
  • professional wallpaper installers
  • wallpaper installer Singapore
  • wallpaper supplier Singapore
  • Korean wallpaper Singapore
  • wallpaper Singapore
  • SG wallpaper
  • wallpaper shop Singapore


The website was new, and the competitors and other Google page #1 ranking sites held better domain authority scores and backlinks profiles. The website was built on the ASP.NET platform and had different URLs for mobile and desktop. The website CMS had limitations to fix the Google Core Web Vital issues and other loading speeds as Google algorithms are strict for slow loading speed.

Our Solution and Results

We conducted an in-depth On-site and Technical SEO audit. Prepared the list of issues and highly emphasised Google Core Web Vital fixing and search engine-friendly content on the website. 

Picked top 3 competitor’s to analyse their content style and backlinks strategy and planned the backlinks accordingly. Highly emphasise local backlinks and citations to increase the new sales and calls.

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