It’s no secret that every website on the internet wants to occupy the Page #1 spot for Google search results. Nobody is really happy with being on the 2nd or 3rd page of SERP (Search Engine Results Page). Let’s find out in this post about Why Page #1 Rank Gets Higher Traffic & Sales below!

This is merely down to the fact that ranking first improves your visitor numbers. This, therefore, boosts sales as well as the added benefit of brand promotion and solidification.

Statistics suggest that a website that ranks in the top position on Google sees a click-through rate or CTR (click-through rate) which is 18 times higher than of a website ranking 2nd or last pages.

The vast amount of traffic is what is desired by website creators and owners; that is probably why they created the site in the first place – to receive as much attention, web traffic & sales as they possibly could.

So Why Page #1 Rank Gets Higher Traffic & Sales? This is down to many reasons which we will look into in detail in this article.

1. Being ranked in the top slot gives an added advantage over the competition. This can be seen via statistics which suggests that the top-ranked website has a 32.58% click-through rate.

Whereas the second has 16.69%, third has 10.34%. This keeps reducing until the lower place sees a 1.86% click-through rate.

2. The 1st point essentially translates to the page occupying the top slot seeing 1000 visitors for every 57 visitors received by the page ranking lower place. This is Why Page #1 Rank Gets Higher Traffic & Sales on search engines through SEO (search engine optimization).

SEO means they get high amounts of traffic and all that for non-paid marketing campaigns like AdWords. If a website moves up from the lower rank to the Page #1 rank, they will see a 1752% increase in traffic on their page (32.5/1.86 * 100).

And just imagine this is only for one keyword, there will be so many possible keywords that lead to your website. Get in touch with our experts and plan the right keywords that increase your web traffic and sales.

3. Holding the Page #1 position for organic searches also increases revenue considering a lesser amount of money has to be spent on conducting Google Adword campaigns.

Example: You add 10 new keywords to your website every month, the average audience attracted by a single keyword is between 100 and 150 visitors. So adding 10 a month means you will receive between 1000 and 1500 new visitors every month. If you consider the average cost per click rate for Google Adwords to be $2, you would have to spend $2000 to $3000 to attract the same number of visitors. This can hamper your profit margins, proving that organic search engine optimized websites have a much greater advantage.

4. Additionally, a website that ranks top on SERP on Google receives more visitors and higher sales as 93% of online visitors for any experience begin their journey through a search engine.

This means it captures the largest chunk of all internet users by ranking in the first place knowing that having the first slot on a search engine gives you the highest click-through rate.

5. Google as a search engine sees 80.5% of the total search engine market share making it invaluable for optimization by websites.

This, in turn, affects sales because research suggests that 81% of all shoppers conduct some level of research before making a large purchase, so it helps them to read the information you want them to see.

6. In the case of business to business, or B2B transactions, 57% of them agree that having an optimized search engine gives you more leads than any other method of marketing, so this will impact overall sales.

Also, it is important to keep in mind that three-fourths of all internet users never scroll past the first page while using a search engine.  This goes to prove how valuable it is to be the first website seen by a potential visitor or consumer.

Search Engine Result Page (SERP):

Surveys have determined that the number of direct visits to a certain website will affect the organic Search Engine Result Page (SERP) ranking of the website positively. This is another strong reason of Why Page #1 Rank Gets Higher Traffic & Sales.

These surveys also found that visitors visit a set of websites more than the others because of the engagement opportunities and not because of the content posted on the website. And this impacts the ranking of the website.

This graph indicates the quality of search results on Google based on which websites are ranked at better positions.

As you can see, having direct website visits is what really boosts your websites position. And having a large number of visitors is not possible if your website is seen down at the bottom of the page.

Many of the other factors on the graph have to do with the quality of your website. Thus, you should ensure that you have good and relevant content for your website to perform well on search engines. 

Click-Through Rates (CTR) – Desktop vs. Mobile websites:

The Click-Through Rates of top positioned websites vary within itself too in terms of device used to access them. According to an analysis conducted in 2017, the average Click-Through Rate for search result on a desktop’s highest position website was 31.25%.

However, the average click-through rate for a search results on a mobile’s highest positioned website was 24.05%.

Click Through Rates for search results decline steadily as the search engine result page rankings are positioned. And the decline is not negligible, it is astonishingly huge.

The difference between the click-through rate for the first positioned result and the fifth positioned result has a massive difference of 25%.

This is the reason why it is of utmost significance to have high positioned rankings on the search engine result page.

The top few sites are positioned higher as they are considered to be trustworthy sources of the required information.

Users will not scroll down beyond the top listed sources simply because it is more time consuming and requires more of an effort.

The top-ranked websites are usually the websites that serve the purpose most efficiently as compared to those listed lower down on the result page or forthcoming pages.

What Influences the Website Ranking on Search Engine SERP?

There are multiple factors that influence the website ranking on search engine SERP. In this section of the article, we will go through some basic yet effective factors that one must consider for SEO.

Firstly, let us have a look at the on-page SEO building factors.

These factors are based on the content present on your website and thus, are directly in your control.

Unique Content

To build your SEO, you should ensure that the content on your website is completely unique. The information therein should be detailed, and easy to read and understand. Moreover, it should be engaging for the visitors to keep coming back.

Themes And Keywords:

The keywords you use in the content determine the amount of traffic you can attract.

They should be directly related to the business and service theme. Don’t concentrate the keywords in one or two paragraphs rather use them evenly all through the content, ensuring that you maintain proper keyword density.


Metadata is the snippet of code that informs the search engines about a particularly informative piece being available on the desired webpage. To create effective metadata, you must have catching title tags.

Title tags are the blue-colored links that appear when search results are displayed by the search engines. A good Meta description must necessarily contain the focus keyword and should be under the suggested character length.

Next, we will look at the technical factors to improve SEO. The technical factors include:

Clear Navigation:

This allows search engines to scan your website and collect the information that you provide.

Site Speed:

Google wants to provide its visitors with not only the most relevant information but also a pleasant experience. Good speed is a component of having a pleasurable experience. The faster your website content loads, the better the user experience and the better you rank.

Mobile Phone Compatibility:

More than a billion people use their phones to access the internet. Therefore, it is important that your website is mobile-friendly too.

Duplicate Content:

Duplicate content, whether with another website or on the same website, must be avoided.

On-page Optimisation:

It consists individual web pages optimization and to follow the Search Engine parameters such as the URL structure, keywords density etc.

Now, we will look at the off-page factors that influence SEO.

Along with the technical building of the website and the content posted on it, another factor that affects the webpage ranking is how the website ranks on backlinks.

How to ensure that the backlinks you earn result in higher ranks?

  1. Backlinks on trusted, legit websites are worth more than those on non-trusted websites
  2. Backlinks earned from websites that provide relevant content to that of your website
  3. The predominance of anchor text
  4. The landing page of the backlink matters

Finally, you should take into consideration the user experience signals you obtain. These are activities of behavioral patterns you observe from users who visit your website and surf through it. Use these observations and work on metrics to improve your SEO ranking.

To determine user experience, look into the following:

  1. Click through rate (CTR) of the website
  2. The bounce rate of the website
  3. Time users spend on the website

Simple yet effective ways to improve your website ranking on Google SERP:

Improving your website ranking on Google’s SERP is not a rocket science.

All you have to do is use a few of these simple tips to the best of your ability, and you will be sure to do wonders.

Update The Content Regularly:

Content is extremely vital when it comes to SEO. Keeping the content updated and fresh is a key indicator of how relevant the website is. Therefore, updating the content on a regular basis is crucial.

Using Appropriate Metadata:

Using the appropriate Metadata for the title, description as well as keyword, will result in better ranking on the Google SERP. It is effective if you spend a quality amount of time working on the Metadata.

Make Use Of Alt Tags:

Using alternative text descriptions to elaborate upon your visual or video content will allow the search engines to find your website more easily.

Provide Relevant Information:

Without a doubt, publishing relevant, legit and reliable content is the most important factor that drives a website to the top ranks on Google’s SERP. High-quality content drives traffic towards your website, which in turn ensures website authenticity.

Ensure a backlink worthy website:

Try to create a website that other websites can trust and backlink too. Like we saw earlier, backlinks are important, and Google does give much importance to the number of backlinks a website generates.

Above we shared the website top ranking importance/benefits and some of the factors to achieve page #1 ranking on Google but there are many other algorithms and parameters which need serious attention.

Now, Google has become strict with the SEO activities and the technical SEO issues on the website are becoming complex day by day.

It might be easy to say that nothing is new in the SEO and it can be done easily but the reality is we have to put a lot of efforts to bring any website on top rank and a small mistake can ruin all the efforts and can penalize the website that is why hiring the right SEO company is the key to success.