Case Studies

Mavis Tutorial: 30% Click Growth, 500% Impression Boost & Page #1 Rank

Overview

This project centred around a website with a respectable brand presence yet struggled with visibility in non-branded search results. Despite the brand’s long-standing reputation, supported by a network of over 17 branches across Singapore, most of its web traffic stemmed from queries directly related to its brand. Our primary goal was to broaden the brand’s reach by strategically targeting non-branded keywords, enhancing the site’s overall domain credibility, and ultimately driving significant growth in organic traffic.

Performance Growth (Dec 2023 – Apr 2025)

  • Organic Clicks increased by 30.1%:
    From 33,494 to 43,578

  • Organic Impressions surged by 500%:
    From ~100,000 to 604,842

  • Non-Brand Traffic Share grew to 31%:
    Initially dependent on brand keywords, our efforts significantly diversified the site’s traffic sources.

Organic Traffic Growth

We have achieved a remarkable increase in organic traffic, particularly through non-brand keywords, thanks to our strategic SEO initiatives at SEOCompany.ME.

Organic Keywords Count Boost

SEO is the powerhouse behind attracting high-quality traffic and generating valuable leads! We grouped all the possible keywords and pushed for a better ranking to unlock success and achieve lasting visibility and credibility on search engines, especially Google for Mavis Tutorial! By consistently blogging on their website and securing authoritative contextual backlinks, they experienced an incredible surge in organic keywords. Get ready to take your online presence to new heights and watch your audience grow with us. Request a quote today!

Google Page #1 Ranking Growth on Potential Keywords

We are experiencing a significant surge in keyword rankings in the 5th month. With our ongoing SEO efforts, we are poised to bring even more keywords to page #1 in the coming months.

SEOCompany.ME's SEO Strategy – Month by Month

Month 1:

  • Conducted comprehensive keyword research and grouping. Prepared 150+ Keywords
  • Created and published 40+ new SEO-optimised pages and new URLs for Google crawling and ranking
  • Initiated link building from Day 1 to increase domain credibility

Month 2:

  • Implemented Google’s E-E-A-T guidelines in the content
  • Restructured website navigation for better UX and crawlability
  • Began ongoing blog content focused on long-tail keyword opportunities
  • Analysed competitor’s good traffic blogs and topics and planned the topic and content

Month 3:

  • Performed in-depth technical SEO audits using our best industry tools, such as SEMrush, Screaming Frog and Google Search Console.
  • Fixed key issues: site speed, broken links, missing H1s, duplicate content

Month 4:

  • Published a strategic Press Release to strengthen brand signals
  • Continued contextual high-authority backlink acquisition from above 40+ DA
  • Maintained consistent blog publishing

Month 5:

  • The website began ranking for targeted, high-conversion keywords
  • Saw significant increases in both clicks and impressions

With our ongoing SEO efforts and over 14 years of proven strategies, the website will further enhance organic traffic, rankings, and overall performance.

Results That Matter

Our data-driven SEO approach helped transition the site from relying solely on brand search to a diversified, performance-driven traffic model. In just five months, we delivered:

  • +30% Organic Clicks

  • +500% Organic Impressions

  • +31% Non-Brand Traffic Share

  • Google page #1 ranking with potential keywords

At SEOCompany.me, we craft SEO strategies that are structured, scalable and perfectly aligned with your business goals. This case study showcases a consistent and expertly executed SEO campaign’s incredible impact on achieving long-term visibility and driving lead generation.

Are you ready to take your business to the next level? Let’s discuss the powerful ways we can achieve that together.