Sen Wall Coverings is a premier wallpaper and flooring company based in Singapore, boasting an impressive selection of over 10,000 premium wallpaper designs. With renowned international designers’ offerings and a unique in-house collection, they’re the go-to destination for anyone looking to elevate their space.
Our mission was clear: to help Sen Wall Coverings dominate the search engine rankings for competitive wallpaper-related keywords—think phrases like “wallpaper Singapore,” “wall coverings,” “professional wallpaper installers,” “wallpaper installer Singapore,” and “wallpaper supplier Singapore.”
Starting with a brand-new website meant limited domain authority and a weak backlink profile, especially compared to established competitors on Google’s first page. The site, built on the ASP.NET platform, presented additional hurdles with separate URLs for mobile and desktop, complicating our optimisation efforts. To make matters more challenging, the existing content management system had restrictions that hindered our ability to address critical issues related to Google Core Web Vitals and loading speeds.
To tackle these challenges head-on, we migrated the website to WordPress. This allowed for a more flexible approach to SEO optimisation and significantly improved technical performance. We conducted an exhaustive content audit, diving deep into the strategies of top-ranking competitors to understand their content style. Then, we revamped the website with SEO-friendly, keyword-rich content that resonated with our target audience.
We overhauled the site’s architecture for improved navigation, enhanced mobile usability, and supercharged loading speeds.
We crafted pages targeting key wallpaper-related search queries to boost relevance.
By studying the backlink strategies of leading competitors, we replicated their high-authority local citations to build our credibility.
We focused on securing local backlinks and business citations to enhance domain authority and attract new leads.
In just three months, Sen Wall Coverings soared to the top of Google’s search results, achieving first-page rankings for a remarkable 80% of targeted keywords. This surge in visibility led to a significant increase in organic traffic, inquiries, and sales, firmly establishing Sen Wall Coverings as the leading choice for wallpaper solutions in Singapore.
It’s a perfect example of how the right SEO strategy can transform a business’s online presence!
Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. It helps you identify popular and valuable keywords so you can decide how to structure or revise your content.
Get in touch and let us know how we can help touch as soon as possible.
In the initial phases, architects and designers play a crucial role in conceptualizing and designing projects.
Choosing the best SEO Agency means research, research and more research. Checking through reviews, team credentials, and getting proposals and audits.
Choosing the best SEO Agency means research, research and more research. Checking through reviews, team credentials, and getting proposals and audits.
Choosing the best SEO Agency means research, research and more research. Checking through reviews, team credentials, and getting proposals and audits.
Choosing the best SEO Agency means research, research and more research. Checking through reviews, team credentials, and getting proposals and audits.
Choosing the best SEO Agency means research, research and more research. Checking through reviews, team credentials, and getting proposals and audits.
Boost your web traffic and maximise your ROI with our proven approach. As Singapore’s leading SEO & Digital Marketing agency, we leverage over 14 years of extensive experience, top-tier industry tools, and an unparalleled backlink database to deliver exceptional client results. Trust us to drive your success.
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