Case Study: Explico – Optimizing Online Visibility through Strategic SEO

Are you in charge of your tuition center’s growth and marketing? If yes, you are on the right page.

Think of this: you’ve meticulously crafted an excellent website for your tuition center, poured your energy into creating compelling content, and launched various marketing campaigns. Yet, despite your efforts, you find yourself dissatisfied with the results.

The issue isn’t that your target audience isn’t interested in what you offer. Rather, it’s that your website isn’t ranking high enough on Google.

Prospective students and parents need to discover your website and its exceptional facilities. Your website should be among the first results they see when they search online. This is where the power of SEO comes in.

In this case study, we’ll delve into how we devised and executed a comprehensive SEO strategy for Explico’s website, catapulting it to the top of Google’s search results.

About Explico

Explico, is an online assessment platform for the PSLE exam providing educational resources and tutorials, initially experiencing significant traffic and high search engine rankings. However, as competition in the online education sector intensified, Explico faced challenges in maintaining its visibility and attracting organic traffic. Seeking to regain its prominence and expand its reach, Explico partnered with our SEO agency to implement strategic optimization techniques.



The primary objective was to enhance Explico’s online visibility, improve search engine rankings with PSLE and mock exam-specific keywords in Singapore, and drive targeted traffic to the website. Additionally, the goal was to establish Explico as a trusted resource in the online education domain and increase user engagement and conversions.

Our Approach:

Comprehensive Website Audit: We conducted a thorough audit of Explico’s website to identify areas for improvement, including technical SEO issues, content quality, and user experience.

Keyword Research and Optimization: We conducted extensive keyword research to identify relevant keywords and phrases with high search volume and low competition. These keywords were strategically incorporated into the website’s content, meta tags, and headers to enhance search engine visibility.

New Page Creation and Content Optimization: Our on-page SEO audit revealed the need for relevant pages, URLs, and Headings to boost the website to Google page #1. We then strategically planned the new pages, ensuring the right heading, content, and keyword density. We optimized existing content and developed new, high-quality content and blog posts to address user queries and provide valuable information. The content was tailored to target specific keywords and attract organic traffic.

Technical SEO Enhancements: Explico provides live tuition through online streaming and creates automotive URLs for every session. Due to the dynamic structure and coding of the website, there are multiple broken links, 404 error pages, and redirections, which are crucial to fixing SEO and meeting Google guidelines. We implemented technical SEO enhancements, including optimizing site speed, fixing broken links, improving site architecture, and implementing schema markup to enhance search engine crawling and indexing.

On-Page Optimization: On-page optimization efforts included optimizing title tags, meta descriptions, and image alt tags.

Off-Page Optimization: Off-page optimization involves building high-quality backlinks from authoritative websites in the education niche, publishing press releases, working on acquiring lost backlinks, etc.

Local SEO Optimization: For Explico’s offline presence, we optimized local SEO elements such as Google My Business listing, local citations, and geo-targeted keywords to attract users searching for educational resources in specific locations.


Increased Organic Traffic: By implementing strategic SEO techniques, Explico experienced a significant increase in organic traffic.

March 2023 Vs. March 2024 – Comparison between organic clicks 

Organic Traffic Growth

Keyword Ranking: With our continuous efforts, we have a notable improvement in search engine rankings for target keywords. Here are some of our target keywords achieved Google page #1 rank:

– psle
– psle singapore
– psle exam
– psle examination
– psle sg
– primary 5 english tuition
– psle subjects
– mock exam
– psle english format
– psle mock papers
– psle online assessment
– psle online tuition
– psle online

Keyword Ranking Growth 

Keyword Ranking 

Keyword Ranking Delivered in 3 to 6 Months

Backlink Activities: We have contentiously worked on acquiring backlinks on high domain authority and this strengthened our backlink profile.


Enhanced User Engagement: The optimized website content and improved user experience led to increased user engagement metrics, including longer average session durations, reduced bounce rates, and higher page views per visit.

Improved Conversion Rates: The combination of targeted traffic and optimized landing pages resulted in improved conversion rates, with an increase in the number of sign-ups, subscriptions, and course enrollments.

Established Authority and Trust: Through consistent delivery of valuable educational content and improved search engine visibility, Explico established itself as a trusted authority in the online education sector, garnering positive reviews and testimonials from satisfied users.

Sustained Growth: The ongoing monitoring and optimization efforts ensured sustained growth in organic traffic, search engine rankings, and overall online visibility for Explico, enabling it to maintain a competitive edge in the dynamic online education landscape.


By partnering with our and implementing a holistic approach to optimization, Explico successfully regained its online prominence, attracting targeted traffic, enhancing user engagement, and achieving sustainable growth. The case study of Explico’s SEO journey serves as a testament to the effectiveness of strategic optimization techniques in maximizing online visibility and driving tangible business results. Visit us to learn more about our Digital marketing services! Take the first step to success in your tuition centre in Singapore. Request a free SEO quote today!

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